The UK Decides The Ultimate Crisp Butty

The UK’s favourite snack manufacturer and sometimes employer of Gary Lineker, Walkers, has released the results of its nationwide survey into what makes the ultimate crisp sandwich, a move that for some will be the news they have always been waiting for.

While some people might be (mistakenly) appalled at the idea of crisps on a sandwich, the poll of 2,000 adults discovered we eat around 35 crisp butties each year, which equates to around two billion across the UK annually, and apparently, the ultimate crisp sandwich should be made with white bread, cheese, and ready salted crisps, reports The Sun.

The crunchy, salty, and cheesy sandwich filling was favoured by one in three respondents to the survey (31 per cent), and hot on its heels was cheese with cheese and onion crisps (29 per cent), and ham with ready salted crisps (27 per cent).

While the top spots were dominated by ‘standard’ crisp flavours such as ready salted, cheese and onion, and ready salted, some of the slightly more unusual flavours found favour too, with pickled onion crisps on a cheese sandwich being favoured by 19 per cent of crisp butty lovers.

The research has also revealed that Brits can be rather particular about their sandwiches, with 39 per cent of people insisting it must be white sliced bread, and 47 per cent cutting theirs into rectangle shapes.

For those who cannot comprehend why. Nine out of ten people said the crisps improve the flavour and texture, and a third of people add crisps to make their lunch more exciting, and 27 per cent claim there is a nostalgia element attached to their crisp sandwiches.

A series of videos for Walkers fronted by comedian Asim Chaudhry shows some familiar faces having their say on the crisp sandwich debate, including Gary Lineker, who loves a roast chicken and salt-and-vinegar crisp sandwich.

However, chef Gordon Ramsay is firmly against the idea, saying “It’s not even a discussion. First of all, you can’t taste the flavour of the crisps because it’s sandwiched between two layers of bread and secondly, the bread makes your crisps soggy.”

Off-camera, he later admitted, surprisingly, that he favoured a tuna and sweetcorn sandwich, with salt and vinegar crisps on the side.

Chaudhry said: ‘The crisp sandwich debate is certainly a crunchy topic and what I’ve learnt from all the people I’ve spoken to is that opinions on the perfect combination of crisps and sandwiches are extremely strong and personal.”

The study also found 13 per cent of adults have even served crisp sandwiches at a get-together, with men twice as likely to do so as women.

As for the type of crisps to use, classic potato crisps were found to be the go-to (59 per cent), but crinkle cut (14 per cent) and lower-fat alternatives such as baked crisps (8 per cent) also proved popular.

The most popular crisps to have in a sandwich were found to be cheese and onion (30 per cent), followed by ready salted (19 per cent) and salt and vinegar (14 per cent).

But there are some definite no-go areas for crisp sandwiches, including Marmite (42 per cent), prawn cocktail (32 per cent) and tomato ketchup (29 per cent).

The study, carried out via OnePoll, also found almost two-thirds are most likely to indulge in the British staple for lunch, while 23 per cent see it as an afternoon snack and 13 per cent eat one before bed.

Are you a crisps in, or crisps out person? Either way, visit our online store today to buy crisps online.

Buy crisps online